Social Media Optimization (SMO)

Benefits of Social Media Marketing

Benefits of marketing on Facebook?

Benefits of marketing on Twitter

Our SMO Services

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What is Social Media Optimization?

Social Media Optimization (SMO) Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.

Soflo Voice and data Inc invites you to capitalize on our Social Networking Optimization Services.  We help our clients to position themselves strategically through social media marketing on Facebook, Twitter and other social networking sites.

We work closely with our clients to ensure that they have a professional presence on these sites, and ensure that they interact with new potential clients every day.

Benefits of Social Media Marketing

1. 1. Social Media Sites are very popular and they enable people to stay in touch
   2. These sites are an extrmely powerful marketing tool for businesses as you can use them to promote your products and services
   3. Sites such as Facebook, Twitter are designed for business networking
   4. In the Corporate world time is money, so your organization needs to maintain a presence and earn more money in less time through social network marketing.
   5. Social feeds are how people discover your site’s content and use it to consume your products and services.

   Why Facebook?

   Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc., with more than 500 million active users in July 2010. Facebook most of its users between 18 -24 and most of  which are females.

   Businesses can add clients, and send them messages, get feedback, and update their pages and groups and notify clients about happenings in their organization.

   Reach Your Target Customers

   You can use facebook to reach your target audience and connect with over 500 million potential customers worldwide.  You can choose your audience by location, age, interest etc.  Facebook facilitates advertising and it can be done using both image and text.

   Deepen Your Relationships

   You can promote your website via facebook as well as your facebook pages by adding ad influence and like button.  This way you can build a community around your business.

   Control Your Budget

   You can control your budget by setting a daily budget you are comfortable with.  This budget can be adjusted at any time in your ad campaign.  You will pay only when someone clicks on your ads and you can design your ad in such a way that customers go directly to certain pages on your website.

   Benefits of Marketing on Twitter

   Twitter is a free social networking and microblogging website that allows users to post and read messages (tweets) of up to 140 characters displayed on the authors profile page. These tweets are delivered to the author’s subscribers, a.k.a. followers.

   Senders can restrict delivery to those in their circle of friends or allow open access. Since late 2009, users can follow lists of authors instead of following individual authors.

   Reach Your Target Customers

   With Twitter you can target and create a community that enjoys your content. You can drive followership to opt-in lists for optimum communication flexibility and to counter list ownership issues.

   Based on the number of unique visitor to your tweets it proves popularity of your organization. The more persons you have following your organization provides unique opportunities that you need to capitalize on.

   Deepen Your Relationships

   Several third party options are available with twitter use you can integrate it with your website and other social media sites.  This provides mobility for users and twitter servers as an integrator and a productivity tool for any business.  With fifty five (55) million tweets per day, this provide a great avenue for businesses to get their message out.

   Maximize your Reach

   Twitter has around 600 million search queries per day, your messages have an opportunity to be found approximately 10 times for every tweet.  Of Twitter’s active users, 37 percent use   their phone to tweet. Mobile offers one of the biggest marketing opportunities. Therefore you need to capitalize on these trends early so that you can maximize your reach.

   Our SMO Services

   Below are the different types of services we offer.  The setup and configuration is a one-off cost and is done only once.  Weekly maintenance of your pages is done with a month subscription fee for this service.  Training involves a complete package where we train your team on setting up, configuring and maintain your site.  The costs depend on the size of your organization.  Call us today.